There are many ways to increase your following on social media platforms. One of the most important ways and the most cost-effective is through the use of natural content-driven results. In this approach, Periscope followers or Facebook fans are a part of the natural progression of a page, brought to that location and that interaction through the content that is provided. The only cost in this approach is through the content itself including any graphic design or other content development fees that may or may not go into the development of said content. Therefore, it often allows for a large ROI that can really benefit a business or personal page by way of an increase in the number of followers.

Another typical approach to attracting Facebook, Twitter, Instagram, or Periscope followers is through the actual purchase of them. In this approach, an individual accountholder or a page administrator—such as a social media content manager—will actually pay for followers to be automatically added to the page. This is typically done through a third party provider. While this is more expensive, the results are guaranteed and impactful. These two approaches are the most common, not the only approaches that are out there, and can be used together.